Generating leads and getting yourself in front of people who may be interested in your product is never easy, and there are no shortcuts. Some of the most popular ways to generate leads are with email lists, social media, blog content, downloadables and forms, direct mail, advertising, live events, and cold calling. Good lead generation can take a long time. It starts with researching where the leads are, whether that is a website or a physical location. Then you must find out how to get in front of them. Leads are people who have not purchased yet, and may require convincing. You will need to have multiple touch points, or get in front of them in multiple places. Once they’ve seen an advertisement, received an email, and then downloaded a worksheet from your website, they may finally be interested in making a purchase.