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What should I avoid on social media?
Social media is a public forum where nothing is private. Every time you say something online, assume that you’re standing at a podium in front of millions of people who are all listening to your words. That being said, there are a few things to avoid.
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Is social media marketing effective?
Yes. But only if you use it right. Social media is a constantly changing landscape and many companies get left behind if they can’t keep up. Social media is most effective as a marketing platform when you create original and creative content that people love to interact with. It’s not enough to share your own products every day, you also must provide something of value to get people to follow you, and to keep them there.
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Is content marketing effective?
Content marketing is often disregarded by businesses because it’s a slow-burning way of generating customers. But, it is also one of the most effective ways to do so. Content marketing includes anything that can be considered “content” which usually includes blog posts, whitepapers, guides, videos, social media posts, and things like that.
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