Tracking cookies for affiliate marketing vary in length, so pay attention to the specifications of the programs you sign up for. Some only last 24 hours, but many last much longer. 30 is the average, but they can last for up to 90 days. That means that if someone clicks your affiliate link but doesn’t buy until a later time, you will still get credit for the sale if it is within the cookie period.
A tracking cookie is a small file that a website places on a user’s device that stores information about that user’s activity on the site. This is helpful for the websites, tracking things such as search history on the website, when they have visited the site before, and more. In terms of affiliate marketing, cookies are used to make sure sales are attributed to you even if the person who clicked on your link doesn’t make a purchase immediately. The cookie makes sure the website remembers how they got to the website in the first place.
Most affiliate marketers utilize a website with a blog in order to get web traffic through search engine results. However, you could also be a YouTuber, streamer, or social media influencer and be an effective affiliate marketer. Note that some affiliate programs specify what platforms you can use, and many require a blog somewhat related to the products or services that they offer.
Almost all affiliate marketing programs are completely free to join. Some might even award you a sign-on bonus. It does not cost companies anything to start an affiliate program so be wary of any that charge you. You might spend some money upfront on a website service and domain name, however.