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5 of the Most Common Questions About Affiliate Marketing and Their Answers

5 of the Most Common Questions About Affiliate Marketing and Their Answers

Mason Lindblad

Affiliate marketing can be confusing to people just starting out, or who are still thinking about getting started. To put you at ease, we’ve compiled and answered 5 of the most common questions about affiliate marketing. So if you’re on the fence about whether affiliate marketing is worth it, read on!

How Much Does Affiliate Marketing Cost?

The vast majority of affiliate programs are completely free to join. In fact, some will pay you a sign-on bonus. Be wary of programs that you have to pay to join – affiliate marketing costs a company nothing to allow you to sign up, so there is no reason you should be charged!

Now, you might spend some money getting started with things like setting up a website and purchasing a domain name. You also need to think about the opportunity cost of spending time creating content. Affiliate marketing does take time, and time is money to some people. So make sure you’re willing to put in the time, especially up-front.

How Many Affiliate Programs Should I Join?

Most affiliate marketing experts say that you should join no more than three affiliate programs at once. There are a few reasons for this. The first one is just time! If you want each of your affiliate programs to be successful, you may find it difficult to maintain more than three at once. A great idea is to start with just one program, start making a steady profit with it, then evaluate how much time it took and if you can afford to add a second or a third one.

Some affiliate programs bar you from using programs from possible competitors on your website, so you may only be able to use one affiliate program per niche.

Which Companies Have Affiliate Programs?

If you’re searching for this question then you’re in luck! The internet is full of lists of people’s favorite affiliate programs for certain niches, which is great, but what if there was a comprehensive and detailed database of hundreds of affiliate programs? There is, and you’re on it! Browse through Grivio's trusted and vetted affiliate programs and find something that you love.

Is Affiliate Marketing a Pyramid Scheme? Is Affiliate Marketing Legal?

With a lot of sketchy things online, you may be wondering if this too-good-to-be-true affiliate marketing is just a digital pyramid scheme. Luckily, the answer is no! Pyramid schemes require members to purchase inventory, and they are incentivized to bring in more people to the scheme. Affiliate programs require no buy-in at all, because you don’t control the inventory, the sales, or the shipping – you just refer potential customers to the online store of the business. And while some affiliate programs do offer an incentive for bringing in more affiliates, the fact that there is no buy-in means that affiliate programs quite literally cannot be a scam. Companies get no money from affiliates. So even if you make no commission as an affiliate marketer, you have lost no money at all.

And yes, it is 100% legal! Don’t think of it in terms of its fancy buzzword name – what it really is is just referring sales to a company that they would not otherwise get, and getting fairly compensated for doing so.

Can Affiliate Marketing Be Done Without a Website?

Affiliate marketing can be done without a website, although some programs do require it. Otherwise, you can choose any platform to promote affiliate links. Blogging is seen as the default way to create content for affiliates. However, you can be a YouTuber, a social media influencer, or a community group leader. Really any platform where you can get people to see what you do.

On YouTube you can make videos reviewing products, or around a niche topic. On Instagram, you can share what clothing or accessories you’re wearing today. In a Facebook group about business, you can share some of your favorite tools. All of these are great opportunities to share affiliate links with your audience.