Blog Better with These 5 Writing Tips
Writing blogs is an art, and a science! There are certain ways you can write blog content that will increase how long people spend on your page, how enjoyable it is to read, and how well it converts. Today we have some easy tips that you can apply to your writing, which will improve its quality and how fun it is to read.
Get to the Point and Cut the Fluff
A lot of blogs out there strive to get a long word count. While longform content can often perform well, and be full of SEO-optimized keywords, it’s not worth anything if it’s full of fluff. Your blogs shouldn’t beat around the bush too much, or spend too many paragraphs before getting to any kind of meat. A good hook is essential, but you don’t need to write an entire essay before telling the reader anything valuable. Recipe blogs, while great for SEO and for people who want to read about people’s lives, have a bad reputation of stuffing the recipe at the bottom of a novel. This makes a lot of readers upset, because they only care about the recipe. Don’t make your readers annoyed at you, or they won’t come back!
Use Organizational Elements
No one wants to read a wall of text. Your readers’ eyes will glaze over if they see that! Make sure you’re keeping your paragraphs to a few sentences. No more than five, ideally. In addition to paragraphs, you’ll want to use headings. H2 and H3 (heading two and heading three) elements are essential for breaking up your writing and letting your readers know what you’re talking about. Most people are probably skimming through your blog to find a specific piece of information, so those headings will give them a better user experience. Also don't be afraid to make limited use of bolding, single-sentence paragraphs, and other methods of emphasis.
Headings also help with SEO, not just readability!
Stop Using Passive Voice
This is a hard one, but it’s important for readability to use active voice rather than passive voice. It is often difficult to realize if you’re writing in passive voice, so there are some great plugins like Yoast SEO that can tell you if you’re using too much passive voice. An example of a passive sentence is “The company was run by Alice”, while the active version would be “Alice ran the company”. The active sounds better, is more engaging, and is a lot more pleasant to read.
Active sentences inspire action and confidence, which is certainly what you'd like a reader to feel!
Don’t Write Long Sentences
No one likes to read a run-on sentence. Your blogs should use a lot of shorter sentences, under 20 words. A few long ones is fine, because a variety of lengths is healthier than all short sentences. But you should strive to condense your ideas down, or to break more complex statements into shorter, bite-sized morsels. Of course, that doesn't mean that every sentence should be five works long - strike a balance that sounds natural.
Tell a Story
If you’ve ever been drawn in by a blog post, it’s probably because there was some sort of story involved. Like we mentioned above, recipe blogs are notorious for including personal stories. But this is content that can draw people in and make them engage with the greater message of your blog. Stories engage 22 times more effectively than facts and figures – people remember stories, because humans have always told stories. From around the campfire to the big screen!
Here are some even quicker tips!
- Don’t start consecutive sentences with the same word
- Use transition words (like because, first, rather, therefore)
- Run your sentence through the Flesch Reading Ease Test
We hope this helps you write better blogs. Whether you're involved in affiliate marketing or just like to blog for fun, good writing can keep your bounce rate low and reader engagement high. Stay tuned for more writing tips on our blog!